MEVERIK - I WEAR ME

Meverik is the new streetwear brand that will bring out your true color in style!

The name "Meverik" is based on the belief that each individual is unique and makes the world a better place.

Our project involves planning and executing the Brand Identity, Artwork, Concept, and Official Communication Channel along with the slogan "Don't be afraid to be different. Be yourself."

Challenge:

To ensure that everything was ready for a perfect launch, we joined in the very first step. Despite living on two different continents, we discovered one thing, after extensive research has been conducted of course, that all young people desire To Express Themselves.

Celebrating individuality is a common theme in today's fashion industry. Our challenge is to convey this message clearly while maintaining differentiation from competitors. Ultimately, it must be consistently communicated throughout Meverik's branding.

We used two fonts for the best result: a tall, narrowed Hardbop W05 that goes with a round and wide Sora. The latter font whose name means the vast sky in Japanese, while Hardbop represents the unique, modern, and improvised aspect of Jazz music. They seem nothing alike at first glance, but they have one thing in common: Freedom, autonomy, confidence, style, and positivity. The idea behind this decision is to show that you are the one defining yourself, not where you come from or which family you were born into.
We also used a not-so-ordinary grid system. With wider columns in the middle, we were now able to experience the four letters E, V, E, and R. It may look like they are randomly arranged to catch the viewers' attention; however, it was done to create a new interesting reading pattern while not interfering with the traditional left to right scanning method.
Why did we go the extra mile for this you may ask?
Because wanted that from this layout, the logo's recognition will always be readable in any circumstances, just like those who wear our products will always be able to show themselves regardless of whatever life throws at them.
Or long story short: Because at the end of the day, Me is still Ever Me, right?

So what is the deal with no brand color for Meverik? What is the RIGHT COLOR for ME? The answer is yes and no. We do have a set list of how we feel about each color, but it shouldn't be about us. It should be about YOU! At Meverik, you get to decide what each color means to you. Have you noticed that only the word Me changed color? It's because Me is still Me regardless of what color it is wearing.

Is it normal to be different from the rest? We always think of sunflowers as sun-looking - plant, but what if there is one that doesn't enjoy the sunlight that much? What will happen if we do not follow what is expected of us? What if we decide to enjoy the little light coming from the firefly instead of admiring the majestic sunlight?
Nothing bad will happen except there will be one more happy man in the world right now.

The young generation breaks free from societal norms, expressing themselves through the fashion styles they choose. By wearing the "ME" coat, they embrace shedding the shackles of conformity and donning the cloak of freedom, becoming a uniquely distinct version that they aspire to be. This is the very concept that we have consistently upheld throughout the development of our brand's Instagram page.